Erika came to me with a concept, a name, and a framework she believed in. What she needed was someone to turn all of it into a real show. So we built it from the ground up.

I started by helping her choose the right equipment and setting up her distribution, then mapped out ten months of episodes. I wrote the intro and outro, including a video intro built entirely from clips I filmed. For the guest episodes, I created guest briefs and intake forms with tailored questions for each interview, then traveled to locations across the country to record those guests in person. I also traveled to Erika's home to film her episodes, and produced every episode start to finish. Once the show was ready, I promoted it across her Instagram to build an audience from day one.