When we started, Erika felt her social media only scratched the surface. It looked nice, but it didn't show the effort, the intention, or everything that goes into building a big, full life. So we changed the story. We leaned into behind-the-scenes content, rolled out her Blow Your Mind Framework, and gave her audience a real look at the person behind the posts. Along the way, we launched her podcast and wove it right into her feed. Here's what that looked like.